Popeyes Adds Wings Platform to Permanent Menu
Popeyes Louisiana Kitchen, which added the popular chicken sandwich to its menu in 2019, this week is expanding its permanent menu with the addition of chicken wings, the company said.
The Miami-based division of Restaurant Brands International Inc. said the wings would be available at a suggested starting price of $5.99 for a six-piece order. The wings will come in five flavors with varying heat levels, including Honey BBQ, Roasted Garlic Parmesan, Signature Hot, Ghost Pepper, and Sweet N’ Spicy.
“At Popeyes, we like to challenge the status quo and are consistently redefining what’s expected from fast food brands” said Sami Siddiqui, president of Popeyes North America, in a statement. “Ghost Pepper Wings were an overnight success, followed by the addition of Sweet ‘N Spicy wings, our best performing product since the infamous chicken sandwich. We know our guests want even more bold Louisiana-inspired wing flavors to choose from and are excited to see our new wings line-up take flight.”
The wings are battered, breaded and fried. In addition to the previously released ghost pepper and sweet ‘n’ spicy, the new flavors are:
– Honey BBQ with tamarind, sweet honey and smoky molasses flavors.
– Roasted Garlic Parmesan with caramelized garlic and parmesan and asiago cheeses.
– Signature Hot with signature Cajun hot sauce a touch of sweetness.
Amy Alarcon, Popeyes vice president of culinary innovation, said: “This is something my team has been working on for three years, and we took our time to get it right. Ghost Pepper has become a heavy hitter in our arsenal of products, and in marrying that with our wings we knew we had something special. Now, we’ve found ways to add flavors on top for a variety of tastes our guests are sure to love. And with our Sweet ‘N Spicy Wings recently becoming the highest performing product since the chicken sandwich, we are beyond excited to unveil this full lineup.”
Popeyes customers, beginning Nov. 27, can use their smartphone app and get a free six-piece order with a $10 minimum order.
Popeyes also said it is strategically placing billboards near competitor restaurants, prompting consumers to reconsider their wing choices and order through Popeyes.
As of Sept. 27, Popeyes, founded in 1972, had 4,373 restaurants worldwide. Toronto-based Restaurant Brands International also owns and franchsises the Burger King, Tim Hortons and Firehouse Subs brands.