Just Salad, the New York City-based fast-casual restaurant, has partnered with Sesame Workshop, the company behind Sesame Street, for its first-ever kids menu for children ages 4-12, the chain announced on Thursday.

“We’re thrilled to team up with Sesame Workshop to launch our first-ever kids menu featuring Sesame Street characters,” said Nick Kenner, founder and CEO of Just Salad. “This collaboration highlights both of our organizations’ combined dedication to promoting healthy eating habits for children and encouraging positive associations with nutritious food in a fun, craveable and memorable way. This is a big moment for the Just Salad brand — as a father with three kids and a lifetime Sesame Street fan, seeing this collaboration come to life has been really special.”

The menu, inspired by Sesame Street characters, includes:

• Happy to be Harvest: Romaine, Apples, Croutons, Cheddar, Roasted Chicken, Balsamic Vinaigrette, around $7.99;
• Om Nom Nom Bowl: Brown Rice, Carrots, Corn, Roasted Chicken, Avocado, Buttermilk Ranch, around $7.99;
• Me Want Caesar: Romaine + Kale, Roasted Chicken, Croutons, Dried Cranberries, Apples, Creamy Caesar, around $7.99;
• Elmo’s Avo Toast: Avocado Mash, Corn, around $6.99;
• Ah Ah Almond Berry Smoothie: Oat Milk, Banana, Almond Butter, Blueberries, Strawberries, Flax Seeds, around $6.99; and
• B Is For Banana Smoothie: Oat Milk, Banana, Strawberries, Flax Seeds, around $6.99.

“For over 50 years, we’ve been helping children and their caregivers establish an early foundation of healthy habits, and staying healthy is about how we eat, how we move, and how we continue to learn,” said Gabriela Arenas, senior vice president, global product licensing with Sesame Workshop. “Fresh, healthy foods help build strong bodies and minds, and we’re thrilled to provide an opportunity for families to enjoy a meal together with their Sesame Street friends.”

This is beginning to be a trend amongst the salad companies. Sweetgreen has a kids menu as well, a recent addition for the Los Angeles-based salad chain. Dig also has a program where kids eat free one day of the week and get a “Little Dig” meal.

Original Article:
[H/T] RestaurantBusinessOnline.com