Marco’s Pizza Announces Impressive Mid-Year Growth, 50 Signed Franchise Agreements
Multi-unit domestic and international expansion as well as nontraditional locations set to fuel future growth goals.
Marco’s Pizza, one of the nation’s fastest-growing pizza brands, reports impressive mid-year growth and strong performance. With more than 50 openings and 50-plus signed franchise agreements year-to-date, Marco’s development trajectory soars as it inches closer to its 1200th store milestone.
In the last six years, the fast-growing brand has doubled its store footprint with no intention of slowing down. The company leadership identified 4,200 potential U.S. locations. Key to Marco’s ongoing expansion will be a strategic focus on multi-unit growth, capitalizing on the development potential in the nontraditional sector, as well as international expansion.
Single and multi-unit growth, with new and existing franchisees, fuels Marco’s development strategy as leadership prioritizes franchisee relations and operational support. With nearly half of its current franchise network comprised of multi-unit operators, Marco’s budgeted more than $7M to invest in qualified existing franchisees’ development to further grow Marco’s multi-unit ownership by 10% year-over-year. The brand continues to see interest from existing owners in addition to new franchisees looking to diversify their portfolios.
Marco’s development team is also capitalizing on franchise growth in the nontraditional sector. The brand looks to expand in the sector by meeting consumer demand with a high-quality on-the-go product. Recently, Marco’s entered into an agreement for two additional locations with AVI Foodsystems to build out nontraditional units along the Ohio Turnpike, as well as take two existing units under its corporate store portfolio.
“Expanding into nontraditional spaces fits nicely into our future development plans,” said Gerardo Flores, Chief Development Officer of Marco’s Pizza. “Nontraditional locations allow Marco’s to expand its geographic footprint quickly because of the smaller square footage and lower startup costs than a traditional Marco’s location. Pair this with a concentrated population and high-volume foot traffic, and we see why franchisees are interested in these opportunities.”
International growth is another key area of focus for the brand, with several large master franchise agreements in the works. Near-term opportunities exist most abundantly in the LATAM region with future sights set on Europe and Canada.
“Marco’s is currently undergoing some of our greatest expansion to date,” said Flores. “We now have more than 200 stores in various stages of development, and hundreds of agreements signed. As we continue to grow our global footprint, we are looking to expand most aggressively in the mid-Atlantic, southeast, and southwest of the United States, in addition to internationally.”
Marco’s provides a development support system, including technology and tools to help identify the right territories for expansion plus expertise in financing, real estate, construction management, and field operations, to assist franchisees and multi-unit operators.
Alongside impressive expansion, Marco’s is prioritizing investments in enhancing the franchise development program, new technology, personnel, strategic vendor partnerships, multi-channel national advertising, and more – all with an eye on maximizing franchisee profits while meeting the needs of today’s modern customer.
According to the brand’s Franchise Disclosure Document, the Top 50% of Marco’s franchised stores generated average net royalty sales of $1,222,684 during the 2022 fiscal year*.