Apparel and accessories brand Life Is Good Company was founded in 1994 with a mission of sharing a positive message through its Life Is Good trademark. KFC adopted its signature “Finger Lickin’ Good” slogan in 1956 to promote its fried chicken.
Now the two companies are providing a sort of mashup of their two slogans, with a new limited-edition capsule collection available on KFCShop.com and lifeisgood.com. The line features t-shirts and hats with the two slogans, as well as a design featuring both, “Life is Finger Lickin’ Good.” There is also a design with Jake, Life is Good’s mascot, and the KFC’s red-and-white-striped bucket.
“KFC is all about sharing the joy of our Original Recipe with loved ones,” Anna Faktorovich, KFC’s VP of brand management, said in a statement. “Food is such an integral part of connecting with others and making memories, which is why we teamed up with Life is Good, a brand that’s all about enjoying life, for an exclusive ‘Life is Finger Lickin’ Good’ line.”
“Our community loves nothing more than to share a good meal with friends and KFC is a great way to gather friends and family for a picnic outside,” Life is Good president Tom Hassell said in a statement. “Through this partnership, Life is Good will blend our positive art and message with the KFC brand.”
KFC launched its KFCShop.com site in July, featuring apparel and accessories. It has also included a limited-time collaboration with Kentucky-based sunglass brand Shady Rays, seasonal collections, and more.
Original Article:
[H/T] RestaurantBusinessOnline.com