At a time when consumers are facing economic uncertainty and more carefully considering their restaurant spending, branded dessert inclusions provide a powerful tool for operators to create menu excitement and capture incremental revenues.
Technomic data shows that consumers continue to enjoy desserts—consumption has remained steady since 2021—although they appear to have shifted some of their dessert spending to the grocery channel. Operators can win them back by offering dessert items that guests love, including ice cream, milkshakes, and globally influenced formats and flavors.
Ice cream in particular has remained a boon for operators, as menu mentions of ice cream have increased 12.5% in the past year. Milkshakes also remain popular, with menu mentions up 1.8% in the past year.
Operators can boost the appeal of these and other items on their dessert menu with Butterfinger® Pieces, a versatile inclusion that can be the featured ingredient in a variety of craveable creations. Placing the iconic brand on a dessert menu catches customers’ attention because consumers know and love Butterfinger®, the crispety, crunchety, peanut-buttery® candy. Butterfinger® is a Top 5 branded chocolate candy mix-in within broadline foodservice distribution.
Menu mentions of Butterfinger® have increased 14.3% in desserts over the past year, according to Technomic Ignite menu data.
Easily transform your everyday desserts into craveable LTOs or permanent new menu items by adding Butterfinger® Pieces. Or consider some these original recipes that align with today’s consumer preferences:
• Differentiate your ice cream flavor assortment with this simple recipe for Toffee Swirl Peanut Butter Ice Cream made with Butterfinger®, and take ice cream to the next level with this recipe for a Butterfinger® Brookie Cookie Ice Cream Sundae.
• Capitalize on the Asian-inspired boba trend with this recipe for a Boba Milkshake made with Butterfinger®
• For a baked item that works as an anytime snack or dessert, this recipe for Brownies made with Butterfinger® includes Butterfinger® Pieces swirled into the batter and mixed with peanut butter and cream cheese for the frosting.
The versatility of Butterfinger® Pieces makes them a must-have item for operators seeking to generate menu excitement and drive incremental sales. Customers also love the ability to customize their desserts with their favorite toppings and mix-ins, including Butterfinger® Pieces.
Through Aug. 30, operators can enjoy a $10 rebate on a case of six 3-lb. bags of Butterfinger® Pieces, or a 25 lb. bulk case of Butterfinger® Pieces or a 25 lb. bulk cases of Butterfinger® Minis.
Butterfinger® dessert inclusions can take your dessert menus to the next level. Click here for more information, and be sure to visit Ferrero (booth number 1268) at the National Restaurant Association Show for more recipe inspiration featuring this iconic brand.
This post is sponsored by Ferrero
Original Article:
[H/T] RestaurantBusinessOnline.com
